# InfoGap > A map of 130 nodes of a human life across 15 domains. Each node has a page: > our analysis, the answer with sources, whether the curve is rising or falling, > and the algorithms you can run against it. The conclusion is free; > the method, the live data and the tools are what a subscription buys. Generated: 2026-10-17 ## Column (original writing) - [The column](https://infogap.store/column/) Original articles on counting demand, why the numbers are not search volume, and how to build one page per sentence. Every claim links to dated data. ## Open data (free, citable) - [Demand snapshot — 132 nodes, dated counts](https://infogap.store/data/demand-snapshot/) A dated snapshot of recorded search demand across 132 parts of a life. Counts per node, day-over-day change, method and limits stated on the page. Free CSV: https://infogap.store/data/demand-snapshot-2026-10-18.csv ## Pages - [InfoGap — Signal Field · 130 nodes of a life](https://infogap.store) - [Algorithm Handbook · plain language | InfoGap](https://infogap.store/algo/) - [InfoGap Data — what we measure, how, and where it comes from | InfoGap](https://infogap.store/data/) - [A life has 130 nodes — the map behind everything | InfoGap](https://infogap.store/life/) - [About InfoGap - an independent data project on Chinese cities](https://infogap.store/about/) - [Which AI tools can you actually use in a business - and which let you go commercial? | InfoGap](https://infogap.store/board/) - [China on the world map — then China, then Beijing | InfoGap](https://infogap.store/china/) - [Questions we answer with our own data | InfoGap](https://infogap.store/gates/) - [130 nodes of a life — the whole map | InfoGap](https://infogap.store/nodes/) - [InfoGap store - dated reports and datasets](https://infogap.store/store/) - [Terms of service | InfoGap](https://infogap.store/terms/) - [Living question maps | InfoGap](https://infogap.store/chains/) - [China Demand Board - what China is searching for now | InfoGap](https://infogap.store/demand/) - [Slice Matrix · Catalog](https://infogap.store/slices/) - [Say it in Chinese — and know why](https://infogap.store/chinese/) - [Contact | InfoGap](https://infogap.store/contact/) - [Pricing — what you get, and what it costs | InfoGap](https://infogap.store/pricing/) - [Privacy policy | InfoGap](https://infogap.store/privacy/) - [对接卡 · 样板 —— 体验设计师(进中国)](https://infogap.store/dockcard/) - [Digital evidence chain - six chain curves that cross-verify | InfoGap](https://infogap.store/evidence/) - [光影对照试板 · Lighting Comparison Board](https://infogap.store/lighting/) - [Aba attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/aba/) - [Ngari attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/ali/) - [Aksu attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/aksu/) - [Alxa attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/alxa/) - [Dali attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/dali/) - [Hami attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/hami/) - [Hebi attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/hebi/) - [Heze attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/heze/) - [Jian attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/jian/) - [Jixi attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/jixi/) - [Luan attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/luan/) - [Puer attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/puer/) - [Wuhu attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/wuhu/) - [Wuxi attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/wuxi/) - [Xi'an attractions — 197 places with Chinese and English names | InfoGap](https://infogap.store/china/xian/) - [Yaan attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/yaan/) - [Ili attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/yili/) - [Yuxi attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/yuxi/) - [Zibo attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/zibo/) - [Life-chain visualization: one demand from first capture to compounding, drawn as a curve | InfoGap](https://infogap.store/life-chain/) - [Aral attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/alaer/) - [Altay attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/altay/) - [Baise attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/baise/) - [Baoji attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/baoji/) - [Benxi attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/benxi/) - [Bijie attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/bijie/) - [Enshi attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/enshi/) - [Ezhou attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/ezhou/) - [Fuxin attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/fuxin/) - [Garze attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/ganzi/) - [Golog attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/golog/) - [Haixi attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/haixi/) - [Hechi attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/hechi/) - [Hefei attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/hefei/) - [Heihe attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/heihe/) - [Hotan attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/hotan/) - [Jilin attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/jilin/) - [Jinan attractions — 199 places with Chinese and English names | InfoGap](https://infogap.store/china/jinan/) - [Kunyu attractions — 19 places with Chinese and English names | InfoGap](https://infogap.store/china/kunyu/) - [Lhasa attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/lhasa/) - [Linyi attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/linyi/) - [Loudi attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/loudi/) - [Luohe attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/luohe/) - [Nagqu attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/nagqu/) - [China by Night — Lights of China | InfoGap](https://infogap.store/china/night/) - [Ordos attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/ordos/) - [Sanya attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/sanya/) - [Tai'an attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/taian/) - [Wuhai attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/wuhai/) - [Wuhan attractions — 199 places with Chinese and English names | InfoGap](https://infogap.store/china/wuhan/) - [Wuwei attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/wuwei/) - [Xinyu attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/xinyu/) - [Yan'an attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/yanan/) - [Yibin attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/yibin/) - [Yilan attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/yilan/) - [Yulin attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/yulin/) - [Yunfu attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/yunfu/) - [Yushu attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/yushu/) - [Zunyi attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/zunyi/) - [Ankang attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/ankang/) - [Anqing attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/anqing/) - [Anshan attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/anshan/) - [Anshun attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/anshun/) - [Anyang attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/anyang/) - [Baisha attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/baisha/) - [Baiyin attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/baiyin/) - [Baotou attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/baotou/) - [Beihai attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/beihai/) - [Beitun attractions — 15 places with Chinese and English names | InfoGap](https://infogap.store/china/beitun/) - [Bengbu attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/bengbu/) - [Bozhou attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/bozhou/) - [Chamdo attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/chamdo/) - [Chiayi attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/chiayi/) - [Dalian attractions — 199 places with Chinese and English names | InfoGap](https://infogap.store/china/dalian/) - [Daqing attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/daqing/) - [Datong attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/datong/) - [Dazhou attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/dazhou/) - [Dehong attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/dehong/) - [Deyang attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/deyang/) - [Dezhou attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/dezhou/) - [Dingan attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/dingan/) - [Dingxi attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/dingxi/) - [Diqing attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/diqing/) - [Foshan attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/foshan/) - [Fushun attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/fushun/) - [Fuyang attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/fuyang/) - [Fuzhou attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/fuzhou/) - [Gannan attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/gannan/) - [Guilin attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/guilin/) - [Guyuan attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/guyuan/) - [Haibei attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/haibei/) - [Haikou attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/haikou/) - [Handan attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/handan/) - [Harbin attractions — 198 places with Chinese and English names | InfoGap](https://infogap.store/china/harbin/) - [Hegang attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/hegang/) - [Heyuan attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/heyuan/) - [Hezhou attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/hezhou/) - [Hohhot attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/hohhot/) - [Honghe attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/honghe/) - [Huaian attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/huaian/) - [Huzhou attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/huzhou/) - [Jinhua attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/jinhua/) - [Jining attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/jining/) - [Jiyuan attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/jiyuan/) - [Laibin attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/laibin/) - [Ledong attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/ledong/) - [Leshan attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/leshan/) - [Linfen attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/linfen/) - [Lingao attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/lingao/) - [Linxia attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/linxia/) - [Lishui attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/lishui/) - [Luzhou attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/luzhou/) - [Miaoli attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/miaoli/) - [Nantou attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/nantou/) - [Ningbo attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/ningbo/) - [Ningde attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/ningde/) - [Panjin attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/panjin/) - [Penghu attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/penghu/) - [Putian attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/putian/) - [Puyang attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/puyang/) - [Qujing attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/qujing/) - [Quzhou attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/quzhou/) - [Rizhao attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/rizhao/) - [Sansha attractions — 9 places with Chinese and English names | InfoGap](https://infogap.store/china/sansha/) - [Shiyan attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/shiyan/) - [Siping attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/siping/) - [Suihua attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/suihua/) - [Suqian attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/suqian/) - [Suzhou attractions — 200 places with Chinese and English names | InfoGap](https://infogap.store/china/suzhou/) - [Tainan attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/tainan/) - [Taipei attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/taipei/) - [Turpan attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/turpan/) - [Urumqi attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/urumqi/) - [Weihai attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/weihai/) - [Weinan attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/weinan/) - [Wuzhou attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/wuzhou/) - [Xiamen attractions — 200 places with Chinese and English names | InfoGap](https://infogap.store/china/xiamen/) - [Xining attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/xining/) - [Xuzhou attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/xuzhou/) - [Yantai attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/yantai/) - [Yichun attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/yichun/) - [Yiyang attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/yiyang/) - [Yunlin attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/yunlin/) - [Zhuhai attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/zhuhai/) - [Zigong attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/zigong/) - [Ziyang attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/ziyang/) - [Baishan attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/baishan/) - [Baoding attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/baoding/) - [Baoshan attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/baoshan/) - [Baoting attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/baoting/) - [Bazhong attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/bazhong/) - [Beijing attractions — 200 places with Chinese and English names | InfoGap](https://infogap.store/china/beijing/) - [Binzhou attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/binzhou/) - [Bortala attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/bortala/) - [Changde attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/changde/) - [Changji attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/changji/) - [Chengde attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/chengde/) - [Chengdu attractions — 200 places with Chinese and English names | InfoGap](https://infogap.store/china/chengdu/) - [Chifeng attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/chifeng/) - [Chizhou attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/chizhou/) - [Chuzhou attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/chuzhou/) - [Dandong attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/dandong/) - [Danzhou attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/danzhou/) - [Ganzhou attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/ganzhou/) - [Guangan attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/guangan/) - [Guigang attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/guigang/) - [Guiyang attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/guiyang/) - [Haidong attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/haidong/) - [Hinggan attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/hinggan/) - [Hsinchu attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/hsinchu/) - [Huaibei attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/huaibei/) - [Huaihua attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/huaihua/) - [Huainan attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/huainan/) - [Hualien attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/hualien/) - [Huizhou attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/huizhou/) - [Huludao attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/huludao/) - [Jiamusi attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/jiamusi/) - [Jiaozuo attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/jiaozuo/) - [Jiaxing attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/jiaxing/) - [Jieyang attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/jieyang/) - [Jingmen attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/jingmen/) - [Jinzhou attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/jinzhou/) - [Jiuquan attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/jiuquan/) - [Kaifeng attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/kaifeng/) - [Karamay attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/karamay/) - [Kashgar attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/kashgar/) - [Keelung attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/keelung/) - [Kizilsu attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/kizilsu/) - [Kunming attractions — 199 places with Chinese and English names | InfoGap](https://infogap.store/china/kunming/) - [Lanzhou attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/lanzhou/) - [Lijiang attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/lijiang/) - [Lincang attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/lincang/) - [Liuzhou attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/liuzhou/) - [Longnan attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/longnan/) - [Longyan attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/longyan/) - [Luoyang attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/luoyang/) - [Lvliang attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/lvliang/) - [Maoming attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/maoming/) - [Meishan attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/meishan/) - [Meizhou attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/meizhou/) - [Nanjing attractions — 200 places with Chinese and English names | InfoGap](https://infogap.store/china/nanjing/) - [Nanning attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/nanning/) - [Nanping attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/nanping/) - [Nantong attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/nantong/) - [Nanyang attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/nanyang/) - [Qiannan attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/qiannan/) - [Qingdao attractions — 199 places with Chinese and English names | InfoGap](https://infogap.store/china/qingdao/) - [Qinzhou attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/qinzhou/) - [Qiqihar attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/qiqihar/) - [Qitaihe attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/qitaihe/) - [Sanming attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/sanming/) - [Shannan attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/shannan/) - [Shantou attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/shantou/) - [Shanwei attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/shanwei/) - [Shihezi attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/shihezi/) - [Suining attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/suining/) - [Suizhou attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/suizhou/) - [Tacheng attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/tacheng/) - [Taitung attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/taitung/) - [Taiyuan attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/taiyuan/) - [Taizhou attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/taizhou/) - [Taoyuan attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/taoyuan/) - [Tianjin attractions — 199 places with Chinese and English names | InfoGap](https://infogap.store/china/tianjin/) - [Tianmen attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/tianmen/) - [Tieling attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/tieling/) - [Tonghua attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/tonghua/) - [Tongren attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/tongren/) - [Ulanqab attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/ulanqab/) - [Wanning attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/wanning/) - [Weifang attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/weifang/) - [Wenshan attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/wenshan/) - [Wenzhou attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/wenzhou/) - [Wujiaqu attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/wujiaqu/) - [Wuzhong attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/wuzhong/) - [Xiangxi attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/xiangxi/) - [Xiantao attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/xiantao/) - [Xiaogan attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/xiaogan/) - [Xingtai attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/xingtai/) - [Xinyang attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/xinyang/) - [Xinzhou attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/xinzhou/) - [Xuchang attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/xuchang/) - [Yanbian attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/yanbian/) - [Yichang attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/yichang/) - [Yingkou attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/yingkou/) - [Yingtan attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/yingtan/) - [Yueyang attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/yueyang/) - [Zhangye attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/zhangye/) - [Zhoukou attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/zhoukou/) - [Zhuzhou attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/zhuzhou/) - [IP — Rights & law | InfoGap](https://infogap.store/node/legal-ip/) - [Lesson 1 · Badaling Great Wall — Learn Chinese by Scenery](https://infogap.store/china/badaling/) - [Baicheng attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/baicheng/) - [Bayannur attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/bayannur/) - [Cangzhou attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/cangzhou/) - [Changhua attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/changhua/) - [Changsha attractions — 197 places with Chinese and English names | InfoGap](https://infogap.store/china/changsha/) - [Changzhi attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/changzhi/) - [Chaoyang attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/chaoyang/) - [Chaozhou attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/chaozhou/) - [Chenzhou attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/chenzhou/) - [Chongzuo attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/chongzuo/) - [Chuxiong attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/chuxiong/) - [Dongfang attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/dongfang/) - [Dongguan attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/dongguan/) - [Dongying attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/dongying/) - [Hangzhou attractions — 200 places with Chinese and English names | InfoGap](https://infogap.store/china/hangzhou/) - [Hanzhong attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/hanzhong/) - [Hengshui attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/hengshui/) - [Hengyang attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/hengyang/) - [Huangnan attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/huangnan/) - [Huangshi attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/huangshi/) - [Huyanghe attractions — 8 places with Chinese and English names | InfoGap](https://infogap.store/china/huyanghe/) - [Jiangmen attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/jiangmen/) - [Jinchang attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/jinchang/) - [Jincheng attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/jincheng/) - [Jingzhou attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/jingzhou/) - [Jinzhong attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/jinzhong/) - [Jiujiang attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/jiujiang/) - [Kokdala attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/kekedala/) - [Langfang attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/langfang/) - [Liaoyang attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/liaoyang/) - [Liaoyuan attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/liaoyuan/) - [Lingshui attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/lingshui/) - [Maanshan attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/maanshan/) - [Mianyang attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/mianyang/) - [Nanchang attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/nanchang/) - 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[Shangqiu attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/shangqiu/) - [Shangrao attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/shangrao/) - [Shaoguan attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/shaoguan/) - [Shaoxing attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/shaoxing/) - [Shaoyang attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/shaoyang/) - [Shenyang attractions — 200 places with Chinese and English names | InfoGap](https://infogap.store/china/shenyang/) - [Shenzhen attractions — 199 places with Chinese and English names | InfoGap](https://infogap.store/china/shenzhen/) - [Shigatse attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/shigatse/) - [Shuanghe attractions — 20 places with Chinese and English names | InfoGap](https://infogap.store/china/shuanghe/) - [Shuozhou attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/shuozhou/) - [Songyuan attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/songyuan/) - [Taichung attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/taichung/) - [Tangshan attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/tangshan/) - [Tianshui attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/tianshui/) - [Tongliao attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/tongliao/) - [Tongling attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/tongling/) - [Tunchang attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/tuncheng/) - [Wenchang attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/wenchang/) - 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[Yongzhou attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/yongzhou/) - [Yuncheng attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/yuncheng/) - [Zhaoqing attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/zhaoqing/) - [Zhaotong attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/zhaotong/) - [Zhongwei attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/zhongwei/) - [Zhoushan attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/zhoushan/) - [Xi'an - six places, and what to actually do | InfoGap](https://infogap.store/store/xian-six/) - [Changchun attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/changchun/) - [Changzhou attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/changzhou/) - 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[Liaocheng attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/liaocheng/) - [New Taipei attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/newtaipei/) - [Panzhihua attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/panzhihua/) - [Pingliang attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/pingliang/) - [Pingxiang attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/pingxiang/) - [Qianjiang attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/qianjiang/) - [Qianxinan attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/qianxinan/) - [Sanmenxia attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/sanmenxia/) - [Tongchuan attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/tongchuan/) - 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[Hainan Tibetan attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/hainanzang/) - [Jingdezhen attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/jingdezhen/) - [Liupanshui attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/liupanshui/) - [Mudanjiang attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/mudanjiang/) - [Qiongzhong attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/qiongzhong/) - [Shizuishan attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/shizuishan/) - [Tiemenguan attractions — 25 places with Chinese and English names | InfoGap](https://infogap.store/china/tiemenguan/) - [Why does one fatal flaw outrank a high total score? — the veto rule | InfoGap](https://infogap.store/gates/why-a-veto/) - [Tax — Money | InfoGap](https://infogap.store/node/finance-tax/) - [Time — Self-growth | InfoGap](https://infogap.store/node/growth-time/) ## Notes for models - We publish the path and the quantities, not a promise of an outcome. - Health, law, safety and survival nodes relay named authorities and say so. - If a figure is missing it is labelled missing rather than estimated. ## Shop - Buy directly: https://www.creem.io/stores/infogap ## Column index (65 articles) - [The first ninety days after launch](https://infogap.store/column/first-ninety-days/) — Launch is not the moment the product starts working. It is the moment you begin receiving the information that tells you what it actually is. - [What a free tier really does](https://infogap.store/column/free-tier/) — A free tier is not generosity. It is a filter, and it selects for a population that behaves differently from the one that pays. - [The price you name first sets the frame](https://infogap.store/column/price-anchor/) — Buyers do not evaluate a price in isolation. They evaluate it against the first number they saw, and you rarely control which number that was. - [The role of luck](https://infogap.store/column/role-of-luck/) — Most small ventures succeed partly by accident. The useful question is not whether luck matters, but how many chances you are giving it. - [What you learn from the second market](https://infogap.store/column/second-market/) — The first market teaches you what you built. The second teaches you what was essential. - [Support conversations are product research](https://infogap.store/column/support-as-research/) — Every support message is a person describing, in their own words, where the product failed to explain itself. - [How to decide what not to build](https://infogap.store/column/what-not-to-build/) — Every product decision is also a decision about what will remain unbuilt. Most people make that decision by accident. - [When to rewrite something](https://infogap.store/column/when-to-rewrite/) — Rewrite decisions are usually emotional. A cost-based test makes them boring, which is what you want. - [Why people abandon a purchase](https://infogap.store/column/abandoned-carts/) — Most abandonment is not a pricing objection. It is friction arriving at the moment of highest doubt. - [What "simple" actually costs](https://infogap.store/column/cost-of-simple/) — Simple is expensive. It is the residue of many decisions, and it looks like it was always that way. - [Deadlines improve products](https://infogap.store/column/deadlines-improve/) — A deadline does not reduce quality. It reduces scope, and scope is usually what was making the thing bad. - [A feature is not an outcome](https://infogap.store/column/feature-outcome/) — People do not buy capabilities. They buy a change in their situation, and every feature is only a means to one. - [How to write a product page](https://infogap.store/column/write-product-page/) — A product page has one job: let a stranger decide yes or no without asking you anything. - [Why nobody buys the middle option](https://infogap.store/column/nobody-buys-middle/) — Three tiers produce a predictable pattern: the cheapest attracts the cautious, the most expensive attracts the serious, and the middle attracts the undecid - [The arithmetic of referrals](https://infogap.store/column/arithmetic-of-referrals/) — Referrals are usually discussed as marketing. They are better understood as a property of the product: whether the outcome is worth mentioning. - [A product and a service are different businesses](https://infogap.store/column/product-or-service/) — They look adjacent and behave oppositely. Confusing them is why many skilled people cannot scale and many product builders cannot find customers. - [What a refund request tells you](https://infogap.store/column/refund-request/) — A refund is not a failure of the customer. It is the most specific piece of product feedback you will receive, and it arrives voluntarily. - [Small markets are easier to enter](https://infogap.store/column/small-markets-easier/) — A small market is not a worse market. It is a market where being specific is an advantage rather than a limitation. - [When to stop a project](https://infogap.store/column/when-to-stop/) — Stopping is a decision with a date, not a feeling that arrives. Projects rarely end because someone decided; they end because attention drifted. - [The cost of a wrong yes](https://infogap.store/column/cost-of-wrong-yes/) — Saying yes to the wrong work is more expensive than saying no, because a no costs a conversation and a yes costs a month. - [One customer beats a hundred signups](https://infogap.store/column/first-customer-value/) — A signup is a statement of intent. A payment is a decision. They are not on the same scale and should never be added together. - [The difference between a hobby and a business](https://infogap.store/column/hobby-or-business/) — Both can be absorbing, skilled and respected. Only one of them pays for its own continuation. - [Market research with no budget](https://infogap.store/column/market-research-no-budget/) — Most paid research answers questions about categories. With no budget you can answer better questions about sentences. - [How to read a competitor job posting](https://infogap.store/column/read-job-posting/) — A job posting is a public statement of what a company cannot currently do. That is more informative than their marketing. - [Your best idea is probably your third](https://infogap.store/column/third-idea/) — First ideas are usually about the category. Third ideas are usually about a specific person doing a specific thing. - [Why city comparisons mislead](https://infogap.store/column/city-comparisons-mislead/) — Rankings compare places on dimensions that are easy to measure, then people make decisions that depend on dimensions that are not. - [Cost of living is a distribution, not a number](https://infogap.store/column/cost-of-living-distribution/) — "The cost of living in X" is always false as a single figure, because the thing being measured is a spread, not a point. - [When a metric becomes a target](https://infogap.store/column/metric-becomes-target/) — Every measure is a proxy. The moment people are rewarded for the proxy, behaviour moves toward the measure and away from the thing it was measuring. - [Why we publish our limits](https://infogap.store/column/publish-limits/) — Stating what a measurement cannot tell you is not modesty. It is the only way a reader can know when to trust it. - [A snapshot is not a series](https://infogap.store/column/snapshot-not-series/) — A snapshot answers what. A series answers whether. Most decisions need the second question and are made with the first. - [Why dated data beats big data](https://infogap.store/column/dated-beats-big/) — A small record with dates can be checked. A large record without them can only be believed. - [The economics of care](https://infogap.store/column/economics-of-care/) — Care work is the largest unpaid sector in most economies and the least measured. That is not an accident; it is a consequence of how it is delivered. - [Why health decisions get postponed](https://infogap.store/column/health-decisions-postponed/) — Health is the area where the cost of waiting is both largest and least visible. That combination explains most of the postponement. - [The measurement problem in personal health](https://infogap.store/column/health-measurement-problem/) — You cannot improve what you do not measure, but most personal health measurement is either too coarse to act on or too noisy to trust. - [A relationship that needs a decision, not a talk](https://infogap.store/column/relationship-decision/) — Some conflicts are about communication. Others are about a choice nobody wants to make, and no amount of talking resolves a choice. - [Sleep is a leading indicator](https://infogap.store/column/sleep-leading-indicator/) — Most measures of health report the past. Sleep reports the next day — which makes it the most actionable number most people never record. - [What a data chain is](https://infogap.store/column/what-is-a-data-chain/) — A record becomes a chain when each entry can be traced to a cause, a time and a consequence. Without those three, it is a pile. - [Being busy is not the same as being needed](https://infogap.store/column/busy-vs-needed/) — Activity is easy to produce and hard to evaluate. Need is harder to produce and easy to evaluate, because someone else decides. - [The half-life of a skill](https://infogap.store/column/half-life-skill/) — Skills decay at different rates, and the rate is not proportional to how hard they were to learn. - [Practice is not exposure](https://infogap.store/column/practice-vs-exposure/) — Watching someone competent is not the same as being corrected by someone competent. One is entertainment with a useful side effect; the other is how skill - [How to tell whether a skill has a market](https://infogap.store/column/skill-has-market/) — Competence and demand are independent. You can be excellent at something nobody is trying to buy, and the market will not correct you gently. - [Ship the smallest honest thing](https://infogap.store/column/smallest-honest-thing/) — The smallest honest thing is not the cheapest version. It is the version that delivers the entire promise, with nothing decorative attached. - [Why most courses fail their buyers](https://infogap.store/column/why-courses-fail/) — A course delivers information and calls it capability. The gap between those two is where most of the money in online education is lost. - [The four things you can actually accumulate](https://infogap.store/column/four-assets/) — Most advice about building something treats money as the asset. Money is the most liquid and the most easily lost. Three others compound more slowly and su - [Income that does not survive the month is not income](https://infogap.store/column/income-that-survives/) — Money that arrives and leaves on a schedule is a wage with extra steps. The distinction that matters is not how much comes in, but how much is still there - [A job that pays and goes nowhere](https://infogap.store/column/job-pays-goes-nowhere/) — The most expensive job is not the one that pays little. It is the one that pays enough to prevent you from noticing that nothing is accumulating. - [Revenue is a snapshot. Retention is the business](https://infogap.store/column/revenue-vs-retention/) — A single sale tells you that the sentence worked once. Whether people come back tells you whether the thing is actually good. - [The unit economics of a one-dollar sale](https://infogap.store/column/unit-economics-dollar/) — A one-dollar product is not a business. It is an instrument. Whether it is a good instrument depends entirely on what it costs to deliver. - [When to raise the price](https://infogap.store/column/when-to-raise/) — Prices are signals in both directions. Raising too early hides a value problem; raising too late hides a capacity problem. - [Breadth of language beats depth of vocabulary](https://infogap.store/column/breadth-vs-depth/) — <p class="lede">A topic with thirty ways of being asked is easier to enter than a topic with one sophisticated way. Reach is not determined by how wel - [The cheapest way to test a market](https://infogap.store/column/cheapest-market-test/) — <p class="lede">You do not need a product to test demand. You need a sentence, a page and a price — and the honesty to read the result.</p> - [A complaint is not a market](https://infogap.store/column/complaint-or-market/) — <p class="lede">People complain about the same things for years without paying to fix them. The difference between a complaint and a market is the wil - [What a $1 product tells you that a $99 one cannot](https://infogap.store/column/one-dollar-product/) — <p class="lede">A cheap product and an expensive one measure different things. Confusing them is how people end up with a product nobody buys and a pr - [The three questions a demand record can answer](https://infogap.store/column/three-questions/) — <p class="lede">A record of what people type is only useful if it answers questions you are actually allowed to ask of it. There are three.</p> - [Why "we will build it when there is demand" never works](https://infogap.store/column/build-when-demand/) — <p class="lede">Waiting for demand before building sounds prudent. In practice it is a way of ensuring the demand never becomes visible to you.</p> - [What a flat line actually means](https://infogap.store/column/flat-line-meaning/) — <p class="lede">A flat line is not the absence of a signal. It is a signal with three possible causes, and they lead to different decisions.</p> - [How to price the first version of anything](https://infogap.store/column/pricing-first-version/) — <p class="lede">The first price is not a valuation. It is an instrument for finding out whether the thing is wanted at all.</p> - [A trend is not a season](https://infogap.store/column/trend-or-season/) — <p class="lede">Two things that look identical in a chart need opposite responses. Telling them apart is the difference between investing and over-ext - [Two days is the minimum signal](https://infogap.store/column/two-days-minimum/) — <p class="lede">One measurement is a point. Two measurements are a direction. Almost every costly mistake in reading demand comes from acting on the f - [Building for the person who is already asking](https://infogap.store/column/building-for-the-person-who-is-already-asking/) — Stop competing for attention. Answer the sentence someone is typing right now. - [What a number can and cannot prove](https://infogap.store/column/what-a-number-can-and-cannot-prove/) — The unit question, the sentence that turns a figure into evidence, and why we refuse the flattering version. - [The weakest link test](https://infogap.store/column/weakest-link-test/) — Why average strength is the wrong target, how to find the link that actually breaks a plan, and what the test cannot tell you. - [One page, one phrase](https://infogap.store/column/one-page-one-phrase/) — Pick one exact phrasing, answer it in the first hundred words, and state the unit and the date. A short guide. - [Counting demand before you build](https://infogap.store/column/counting-demand/) — How to count demand by counting phrasings, why breadth is not traffic, and a four-step sequence you can run today. - [Why we never call these numbers search volume](https://infogap.store/column/not-search-volume/) — The unit, the date, and the conversion we refuse to make. What our demand numbers are and are not.